Are You Remarkable?

More again from the wise Seth Godin: Check out this video from a talk Godin presented at TED, entitled “Sliced Bread and Other Marketing Delights.”

In this video, Godin notes how marketing has changed: Interrupting people to get their attention doesn’t work any longer, because we just don’t care. We have too many choices, too little time. What worked for the “TV Industrial Complex” – mass marketing that brought average products to average people – is no longer viable. The key is to reach people who care with things that are remarkable.

These ideas apply to one’s job search as well. Broadcasting (mass mailing) our resumes to potential employers has proven to be ineffective. Employers don’t care, and they have too many choices, not enough time.

We need to be remarkable to those that care.

We need to figure out what people (employers) want and give it to them. And we need to be remarkable, because being very good is average.

So are you remarkable? Can you identify your value and articulate it in such as way as to be remarkable for a potential employer who cares?

When I have clients that get frustrated with their search, one of the first things they want to do is develop a resume like the one they had before; one that looks like everyone else’s; one that is average. The second thing they do is quit networking – quit looking for people who care – and apply to posted positions on Monster, Career Builder and other job boards. This is not being remarkable. It’s being average. Employers don’t care about average; they don’t have time for average.

Remarkable is getting in front of the people who make decisions in the companies you’re interested in working for. Remarkable is listening to what their problems are and developing solutions for them. Remarkable is that you are the solution.

Is being remarkable easy? Of course not, if it was it wouldn’t be remarkable; it would be average. So this is hard work. It requires focus: How am I remarkable? Why am I remarkable? (Hint: See “Start with Why”.) It requires diligence: Who cares that I’m remarkable? How do I reach them?

So be remarkable. Figure out who cares. Figure out what they want and give it to them.

What do you think? Can you be remarkable? Do you know how you’re remarkable? Can you tell how to those people who care?

Are You Indispensable?

It seems I’ve been reading about artists and artisans lately, in the most peculiar places.

Tom Friedman recently wrote a column in the New York Times about what the recent mid-term election should have been about. In usual Friedman fashion, he laid out a cogent argument. But one issue in particular stood out. Friedman cited economist Lawrence Katz, who notes that everyone today “needs to think of himself as an ‘artisan’.’’ Artisans were people who made things or provided services with a distinctive touch in which they took personal pride, prior to mass manufacturing. Today everyone has to be an artisan and bring something extra to their jobs; doing one’s job in an average way – in an integrated and automated global economy won’t cut it. “The age of average is over. We’re in the age of ‘extra,’ and everyone has to figure out what extra they can add to their work.”

This week, I’ve been reading Seth Godin’s Linchpin: Are You Indispensable? Godin’s premise is that in this “hypercompetitive world” workers must make indispensable contributions and be the linchpins – leaders and connectors – who make a difference; people who can walk into chaos and create order; someone who can make things happen. Godin says that linchpins are artists, who bring their humanity to work; who are brave enough to make a difference.

Godin talks a lot about how a number of artists can’t draw, but he says, “all artists can see.” They see what’s right and what’s wrong. They see opportunities and “can see around corners.” Art is creative, passionate and personal; it’s about intent and communication. “An artist is someone who uses bravery, insight, creativity, and boldness to challenge the status quo. And an artist takes it personally…The combination of passion and art is what makes someone a linchpin.”

As an artist, Godin notes, the job is not your work. Your work is what you do with your heart and soul.

And, says, Godin, art must have purpose. “Artists,” he says, “don’t think outside the box, because outside the box there’s a vacuum. Outside the box there are no rules, there is no reality…Artists think along the edges of the box, because that’s where things get done…that’s where you can make an impact.”

So, are you an artist in your work? Do you make a difference? Are you indispensable, or are you average and expendable?

What are your thoughts?

From Passion to Purpose – Doug: A Success Story

Awhile ago I wrote a post entitled From Passion to Purpose? where in lamenting the permanent loss of jobs during this Great Recession, I discussed Geoff Bellman’s book Your Signature Path: Gaining New Perspectives on Life and Work, where he noted that “We don’t always need new skills to be successful; we often just need a new perspective.” I also referred to Simon Sinek’s admonition to “start with why,” to begin with your motivation and purpose as the basis for what you do and how you do it; which drive us toward discovering our passion.

Shortly after the publication of that post, I had a call from Doug, who wanted to share his story. Last year, Doug found himself unexpectedly laid off from his job as Director of Quality Assurance for a New England manufacturing company. At 57, he found himself out of a job for the first time in 26 years (full disclosure: Doug is my cousin). While Doug knew his manufacturing company was in trouble, he expected that he would be the one, in his words, “to lock the door, turn out the lights.” He saw himself as a key contributor to the company’s on-going operations. As Director of QA, he had been instrumental in establishing operations at their Mexico plant. It came as a complete surprise when he was informed that his position was no longer required. However, as he mentioned in our conversation, “it took me about ten minutes to get over it.” On the way to his car, with his personal effects, he began taking stock of his situation.

For some time, Doug had been a fixture on the local music scene, playing in a bluegrass band at venues in his community. He had an extensive network of local musicians in the region, from Connecticut, Rhode Island and Massachusetts. He loved playing with the band and jamming with others.

Doug and his wife, Melanie, were empty nesters – their kids “were off the books;” their house was paid for and they had health benefits through Melanie’s job. He figured he needed to bring in $2,000 a month to make ends meet. His six month severance package from his company would give them a cushion for awhile.

Doug started a business that incorporated his passion for music – as well as playing with his band, he books and advertises his friends and others in venues in the three state region. He also appears on a radio program that showcases the regional music scene. When he’s not playing with his band, he’s checking out other musicians’ at their gigs.

Doug realized he couldn’t make a living on his music alone, nor could he rely on just one source of income. He’s expanded his business to include event planning, providing all the needs of customers for their special events. Moreover, Doug didn’t burn any bridges with his old company. He does some consulting for them as well as for a handful of other clients. The retainer from one of his clients provides him more of a cushion for his needs.

Being laid off has enabled Doug to realize his inner entrepreneur. He’s a self described “semi-schemer,” networking all the time and thinking of new projects to take on.

Labor Day 2010

Robert Reich recently wrote an Op-Ed piece in the New York Times entitled “How to End the Great Recession.” Reich’s pessimistic take on the failure of current efforts to stimulate the economy is because the structure of the economy has changed rather than due to the normal business cycle.

Reich notes that productivity enhancing software and outsourcing jobs to countries with cheaper labor forces have been among the contributors to many jobs vanishing from the economy and thus, the continuing high rate of unemployment. Reich argues that it will take a restructuring of public policies to encourage job growth and position America to be competitive in the future.

The permanent disappearance of jobs is one of the most difficult issues for those of us who counsel and coach people looking for their next position. Those clients in real estate related fields, financial services and other occupations have seen their jobs just evaporate.

Dan Pink, in his book, A Whole New Mind, wrote about the “3As” of Abundance, Asia and Automation. His thesis was that traditionally routine work that can be automated will be outsourced to Asian countries where smart people can do the work cheaper than their American counterparts.

The point is there are jobs that are not coming back and the people affected most are the middle class, which has long been the mainstay of this country’s economic well being.

So what can you do? Whether you’re employed or not, there are things you need to do to ensure that you retain your value (and your job):

• Take responsibility – for both your own career and for being informed on how the changed economy affects your future. I’ve written plenty on the New Normal and strategies to navigate it relative to your career.

• Be accountable – for your own career development. Don’t rely on the organization for which you work to provide a career path. Know your value; tell your story of how you influence outcomes that contribute to the organization’s bottom line.

• Pay attention – regardless of your political leanings, don’t swallow the simple bromides that either incumbents or their opposition offer about what’s wrong with our nation. Make them go deeper with their explanations and proposals for improvement. Think about what they’re saying. Does it make sense, why or why not? Don’t succumb to the polarizing arguments that both sides present. Question them, get engaged, hold them accountable.

So what do you think needs to happen to remain productive and employed in today’s economy? Can you as an individual have an impact, if not on macro economic policy, on your economic policy – on your career?

From Passion to Purpose?

One of the more disconcerting aspects of this jobless economic recovery is the disappearance of jobs that just won’t return. The vanishing jobs are, in large part, what keeps our unemployment numbers consistently high; there simply aren’t enough jobs to go around. Moreover, most experts agree that it will take a Herculean effort to create jobs to replace those that have been lost.

In an effort to get a handle on this issue, I’ve been re-reading a terrific book by Geoff Bellman: Your Signature Path: Gaining New Perspectives on Life and Work (you can preview the book here). Bellman wrote this book in the mid-90s, but it is a timeless piece on how to reframe what you see and act on it. I’ve been trying to find a resource for clients who, in transition, are looking for more meaning in their work. Bellman’s book may just fit the bill.

Bellman’s premise can be summed up in this quote: “We don’t always need new skills to be successful; we often just need a new perspective.” His book provides a number of relatively simple exercises to gain, and act on, our new perspectives.

Bellman notes that many of us seek purpose through our work; which dovetails nicely with Dan Pink’s Motivation 3.0, where engagement produces mastery – becoming better at something that matters. Bellman’s ideas also jibe with Simon Sinek’s admonition to “start with why;” to begin with your motivation and purpose as the basis for what you do and how you do it. Like Sinek, Bellman notes that we’re most comfortable talking about our practice – the “Whats” and the “Hows.” However, “the focus on practice can lead us away from our purpose. Our methods can lead us away from our meaning.” The “Whys” drive us toward discovering our higher purpose; they speak to our motivation, our passion.

Bellman goes on to address the intersection of passion and work, which he notes, are seldom considered together. He mentions that while the world of work is more demanding and less secure, people are hopeful about work as a path to life meaning (and this was 1996). He offers some additional exercises to assist in linking passion to work, entitled “Romancing the Grindstone.”

So how does Bellman’s book help retrieve those lost jobs? The obvious answer is that it doesn't; not directly. However, the disappearance of jobs that are unlikely to return provides the opportunity to re-discover one’s passion – why we do what we do. Starting with why may lead us to a whole different set of actions, maybe even a new job, that can provide more meaning in our life. The jobs that evolve from an approach of following one’s passion can replace those lost jobs that were defined by someone else.

So, can you gain a new perspective; one that focuses on your passion? Can you begin with why – focus on your motivation and purpose, rather than on the what and the how? Can you provide meaning to your work? Can you define your work with meaning? Can your passion drive your purpose?

The Future of Work

I’ve been writing of late about the “New Normal” – the way talent needs to be acquired, developed and managed by organizations and by the talent themselves. Click on the YouTube link below and watch this short video of “The Future of Work.” I believe it aptly describes the New Normal.

http://www.youtube.com/watch?v=G8Yt4wxSblc

The video notes that the Future of Work will embody four critical characteristics:

1. Transparent – Productivity matters, all the time
2. Flat – Communication trumps location
3. Competitive – There will be no excuse not to know how
4. On demand – The word “career” is as outdated as the typewriter.

In the Future of Work individuals will have more freedom and power.

Can you see yourself in this New Normal of the Future of Work?

Can you demonstrate (constantly) your productivity, your value?

Can you work with, and be a part of, a virtual team, working with people all over the world?

Can you continue to learn of and use new tools to increase your value? Can you be an effective member of the crowd?

Can you envision a new world of work based on projects solved by those virtual teams rather than a career where you’re valued as a sole subject matter expert?

Can you assume responsibility for your own progress, not abdicate it to an organization?

Check out the video. How comfortable are you with the new paradigm? The New Normal?

Start with Why

People don’t buy what you do; they buy why you do it.

Check out the YouTube video link below with Simon Sinek.

http://www.youtube.com/watch?v=qp0HIF3SfI4

Why do you do what you do? What’s your purpose, your motivation?

Here’s mine:

I believe there is a “New Normal” in the way talent needs to be acquired, developed and managed by organizations and by the talent themselves. I believe new career management models are required and that people need guidance in navigating the uncertain, often turbulent waters of the New Normal.

By writing about the changes I’m observing, I can help people navigate the New Normal.

I counsel and coach clients about how to navigate through their careers.

So what about you? Can you start with why and work towards what? Can you explain to a potential employer why you do what you do? Can you articulate your purpose, your motivation?

Wouldn't you rather work for someone – or an organization – who started with why?