In this video, Godin notes how marketing has changed: Interrupting people to get their attention doesn’t work any longer, because we just don’t care. We have too many choices, too little time. What worked for the “TV Industrial Complex” – mass marketing that brought average products to average people – is no longer viable. The key is to reach people who care with things that are remarkable.
These ideas apply to one’s job search as well. Broadcasting (mass mailing) our resumes to potential employers has proven to be ineffective. Employers don’t care, and they have too many choices, not enough time.
We need to be remarkable to those that care.
We need to figure out what people (employers) want and give it to them. And we need to be remarkable, because being very good is average.
So are you remarkable? Can you identify your value and articulate it in such as way as to be remarkable for a potential employer who cares?
When I have clients that get frustrated with their search, one of the first things they want to do is develop a resume like the one they had before; one that looks like everyone else’s; one that is average. The second thing they do is quit networking – quit looking for people who care – and apply to posted positions on Monster, Career Builder and other job boards. This is not being remarkable. It’s being average. Employers don’t care about average; they don’t have time for average.
Remarkable is getting in front of the people who make decisions in the companies you’re interested in working for. Remarkable is listening to what their problems are and developing solutions for them. Remarkable is that you are the solution.
Is being remarkable easy? Of course not, if it was it wouldn’t be remarkable; it would be average. So this is hard work. It requires focus: How am I remarkable? Why am I remarkable? (Hint: See “Start with Why”.) It requires diligence: Who cares that I’m remarkable? How do I reach them?
So be remarkable. Figure out who cares. Figure out what they want and give it to them.What do you think? Can you be remarkable? Do you know how you’re remarkable? Can you tell how to those people who care?